Please note: this is an archived news article release
This article was published on Tuesday, 13 September, 2016. The information contained within may be out of date or inaccurate. News articles and media releases older than 60 days are archived for future reference.
Posted on Tuesday 13th of September, 2016,
A review of the major events during 2015-16 for Greater Shepparton has shown a significant increase in tourism spend in the region effectively injecting $44.5m into the local economy.
Greater Shepparton City Council Manager Economic Development Geraldine Christou says the review highlighted just how much benefit major events brings to the region. “During the last financial year Council supported 220 major events including financially sponsoring 77 of those events with more than 288,000 people in attendance.”
“The increase in visitors* staying overnight has been welcomed. The 2014-15 financial year saw 80,000 bed nights and this last financial year there were 102,000 or a 27.5 per cent increase which means more business for local accommodation providers,” said Ms Christou.
“Visitors from outside the region increased 20 per cent from 95,705 to 115,462 over the two years which demonstrates strong growth for the municipality and shows the pulling power that major events have.”
“In terms of jobs there has been a 23 per cent increase in full time equivalent jobs supported from 235 to 291, again very good news for the economic sustainability of our region,” said Ms Christou.
“Our events team has been able to secure 22 new significant major state and national visitation events including the Victorian Teachers’ Games, the AFL NAB Challenge Country Game, ANZ Netball Challenge, Tennis Seniors Australia Teams Carnival and Australian Individual Championships, BMX Nationals Series and the Cycling Australia Junior Road Cycling Championships.”
“Sport is a significant contributor with 106,458 attendees and 61,033 of these being visitors from outside the region contributing $28.80m,” she said.
“Arts and culture was also a key contributor with 62,681 attendees with 13,435 visitors from outside the region.”
“When we look at the excellent facilities we have in Greater Shepparton we have the Shepparton Showgrounds hosting 104 events with 95,165 attendees, 30,354 visitors and an economic impact of $7.47m. Tatura Park hosted 54 events, had 19,320 attendees, 11,815 visitors and an economic impact of $8.18m.”
“We have some great events planned for the remainder of 2016 and going into 2017, including music events,” said Ms Christou. “Council is keen to work with local businesses and would encourage everyone to provide feedback on our Economic Development Tourism and Major Events Strategy available on the council website greatershepparton.com.au before Monday 19 September.
* A visitor is classified as someone outside greater Shepparton and who stayed for at least four hours.
More News from Greater Shepparton
Tuesday 28th of April,
Greater Shepparton misses out again as bus funding focuses on metro routes
The State Government’s latest public transport announcements have again highlighted significant inequities between metropolitan and regional Victoria, with just three improvements identified across regional areas and no commitment to review outdated… Read more
Monday 27th of April,
Road maintenance funding does not address long term regional challenges
Greater Shepparton City Council Mayor, Councillor Shane Sali, said the latest announcement from the Victorian Government of a $1 billion allocation for regional road maintenance is not an increase in investment for regional Victoria. Read more
Friday 24th of April,
Boot Swap almost here supporting local families and players this sporting season
Greater Shepparton City Council is reminding the community that the Boot Swap is fast approaching, giving local families a simple way to access sporting gear and help more young people stay involved in sport. Read more
Friday 24th of April,
Community urged to have their say as MDBP review shapes Greater Shepparton’s future
Greater Shepparton City Council is urging residents, businesses and community groups to have their say on the Murray–Darling Basin Plan (MDBP) review, warning the outcomes will have long term impacts well beyond agriculture and will influence everyday… Read more
Thursday 23rd of April,
Community voices highlight growing pressure on essential services in Greater Shepparton
Greater Shepparton City Council is reinforcing its State Budget advocacy, highlighting the growing pressure local residents, workers and businesses are experiencing as demand for essential services continues to outpace investment. Read more
Tuesday 21st of April,
Budget commitment marks progress for Shepparton rail services
Greater Shepparton City Council has welcomed the Victorian Government’s budget commitment to increase train services on the Shepparton line, following sustained advocacy by Council since 2023. Read more
See All News
Want to get the latest news and events in your Facebook feed?
Just go to our Facebook page and click the Like button.
More Events in Greater Shepparton
Saturday 2nd of May,
Shepparton Gators - Round 6
Big V Basketball is here!! Get ready for high-energy basketball and show your support for the Women's and Men's Big V Gators. Go GATORS! Read more
Saturday 2nd of May,
GV Horse Gear Market
Great way to sell unwanted horse gear, or for buying horse gear bargains. Rugs, saddles, bridles, clothing etc. Read more
Thursday 7th of May, – to Tuesday 12th of May,
2026 Novice State Bowls Carnival
The Bowls Victoria Novice State Carnival is a bowls event specifically for new bowlers, who have been bowling for three years or less. Read more
Friday 1st of May,
Puff Walk
Puff Walks are more than just steps – they’re connections. Read more
Saturday 2nd of May,
Boot Swap
Give your boots a new life! Read more
Saturday 2nd of May,
Tatura Market
Join us for a community market, featuring live music, kid’s activities and an array of stalls with unique gifts just in time for Mother's Day! Read more
See All Events